Simply, the best time to post on Facebook is when your target audience will see it.
It's no secret that Facebook makes it difficult to reach your target demographic. However, it is still one of the most effective social media marketing mediums. Why? First and foremost, Facebook fans are eager to engage, with 32 percent of users actively participating with the network and leaving roughly 5 billion comments each month.
But, as with most things in life, timing is crucial, and you'll need to figure out when your target is on Facebook in order to contact them at the perfect time.
According to many studies, the best days to post on Facebook are Tuesdays, Wednesdays or Fridays from 9am-1pm CST. So, if you are going to post on a Sunday, when is the best time to do so? This article will explore this.
The weekend can be a great opportunity to get engagement, particularly on a Sunday. This is due to the fact that your content will not be competing with other businesses that tend to not work/post on the weekends.
Typically, it is most beneficial to post on Facebook on a Sunday either early morning before 8AM or after 8PM. This is because if you post earlier in morning, you get a chance to catch the early riser social media users. On the other hand, when you post on Facebook later in the evening, you get a chance to expose your brand to people who are scrolling through social media platforms after their dinner or before they go to bed at night.
However, there are many factors that you as a business need to consider when deciding on a time to post on Facebook on Sundays.
- Target Facebook Audience
It is so important to know who you are aiming to reach when planning a posting schedule. So, to begin with you must define your target audience.
It is vital to consider things such as:
- The audience’s demographics. E.g., Age and gender.
- What their job is.
- Where they are located.
- What their interests are.
- Their educational background.
By researching these questions, you can create a full buyer persona. This allows for you to have a much better understanding of your Facebook audience, even allowing you to better understand when they are most likely to use Facebook on a Sunday.
For example, is your target audience middle aged business men? If so, you can get a sense for what their day-to-day schedule might be like. It will be very different to a retired pensioner. So, posts published should be appropriate for your own audience.
- Take a Look at The Statistics
Many companies have been doing numerous studies into the most beneficial times to post on Facebook for many years. This information is very valuable to marketers.
Experiment with the times found in the research. You can try to find times that are ‘off peak’ so you are not posting the same time as competitors. Eventually, you will be able to see which posting times are giving you the best results.
However, ultimately these results gathered should be taken as a general guideline. For the most accurate results you will have to conduct your own research into your particular audience.
- Utilise Tools and Analytics - Facebook Insights
Once you’ve consistently created Facebook posts, you will be able to look at all the data and analytics to help you decide on the best time to post. You can draw information from your analytics to figure out when the Facebook users within your particular audience is the most active and engaged.
Facebook Insights is a great tool to use for analytic insights.
From utilising Facebook Insights, you will begin to get a much better idea of your Facebook page insights and when your audience are active on Facebook and how that correlates with your post engagement. You will then be able to test any theories to see which is most beneficial for your brand.
- Remember Time Zones
This is where it is important to do your audience research. Where is your target audience located? They may be scattered over different time zones.
It is best to schedule your Facebook posts based on the time zone of where the majority of your target Facebook audience lives.
Google Analytics can aid you when catering to a global audience.
More over half of the population of the United States lives in the Eastern Time Zone, while the Eastern and Central Time Zones together account for about 80% of the population. Furthermore, because these time zones are just an hour apart, if you schedule depending on Eastern or Central time, you'll likely reach a big majority of the US audience. Generate better results with ideal post times to suit a global audience.
- Posting Schedule
Your posting schedule and timing are very important factors to consider in order to generate higher most consistent engagement levels. There is no longer any need to have to manually post.
There are plenty of automation tools to choose from.
There are a few automation tools you can rely on for this.
You'll establish several categories for your postings (educational, blog entries, tips, queries, videos) and enter your content after you've registered an account and connected your social network accounts.
There, you can utilise the scheduling options to pick the precise day and hour you want your post to go live.
Scheduling your social media removes this daily grind, providing you more time to create posts that are wonderful, high-quality Facebook content for your social media marketing and preventing you from 'panic posting' and posting something entirely irrelevant, just to post.
This way, you’ll have your posts lined up to run on schedule – and they’ll continue to run on the days you don’t have time to update your Facebook posts.
- Consistent Engagement
If you want to increase engagement, pay attention not only to when you publish but also to what you post. People will simply not respond if the topic is irrelevant to them.
According to various research, the ideal day to post on Facebook for greatest exposure is:
- Saturday and Sunday
- Thursday and Friday
In general, for optimum visibility, the best time of day to publish to Facebook is either:
- 1 p.m.
- 3 p.m.
- 9 a.m.
As a general rule, posts submitted at such times have more engagement, and the Facebook algorithm rewards them with more exposure.
- There Is No One Best Time to Post
It is important to remember that there may not be a one best time for Facebook posts that will result in the most engagement.
According to Facebook’s investment report, Facebook currently has around 2.89 monthly active users. This is more than any other social media platform.
This means that whilst at least part of your audience is on there, so are all of your competitors.
The fierce competition results in less exposure for your brand. Therefore, the peak time posts may not result in maximum exposure and the most consistent engagement on your Facebook page, as they are much more likely to get lost in the many other brand's social media accounts who are posting.
This is why it is important to rely on your own analytics for high Facebook engagement.
Facebook Posts Conclusion
So, what are the best posting times?
There are general popular times and these are a good starting point.
However, there is no one size fits all answer when it comes to posting on to your Facebook page. For successful posts giving you the most consistent engagement, you will need to analyse and adjust as needed as you begin to become more familiar with your audience and when they are most active on Facebook.
The factors listed above really do make a difference. It is very important to always rely on analytics to make the most informed and beneficial decisions regarding your social media strategy and post on Facebook at just the right time resulting in the most successful posts and maximum engagement.